Creation and design of an anniversary campaign
50 years of company history. This needs to be celebrated! The anniversary campaign strongly positioned our customer, celebrated the success and also gave something back to the core focus – to all customers and suppliers who have accompanied this success story, but also to the environment.
Creation of the claim and action plan
To create this campaign, we looked for the drivers of success. At its core, this is the team’s motivation. With a passion for technology, the Field Application Engineers search for the best solutions every day and advise their customers on the selection of the most suitable electronic components. To emphasize this, we created the claim “Passion for Technology”, which is still anchored in our branding far beyond the anniversary campaign.
In addition to the anniversary branding, we have created and implemented a cross-media package of measures that thanks all those involved in the success and makes a contribution to decarbonization and biodiversity.
Elements of the anniversary branding
The anniversary logo impresses with the written-out number and the transistor symbol as a pictorial element. This look is complemented by a pattern in corporate design colors that was used as a background for graphics, animation or for exhibition walls.
We used these elements to plan and design trade fair stands, implement merchandising such as balloons and clothing and create an anniversary PowerPoint master.
