Creation and implementation of an EV charging campaign

Three large electronics distributors have joined forces to position themselves as a big player and one-stop store in the EV charging sector. The aim was to create a multimedia content campaign that provides an overview of the most relevant technologies and best solutions relating to electromobility.

Flatlay with insights into the newly designed customer magazine, which was implemented by our agency as part of the corporate design relaunch.
Opened article in the customer magazine, which was implemented by our agency as part of the corporate design relaunch.
Insight into our agency workflow when we implemented the cross-media campaign on EV charging with our client from the electronics industry.

Creation, editing and design

Our creatives implemented the campaign concepts and media planning. Our specialist editors were responsible for the editorial plans, interviews and writing the texts for landing pages and a specially created EV Charging magazine. And our designers have combined the look of the participating companies and given the campaign a strong face.

Social media campaign and corporate podcast

The social media editorial plan and the implementation of the posts for various channels were in the hands of our social media specialists. Here we used a colorful mix of infographic animations, memes, reels and technology stories.

Interviews are usually realized directly as podcasts. Our podcasters and hosts use our virtual recording studio for this. The recording is then optimized with the support of artificial intelligence, edited and set to intro and outro music. We also take care of hosting and going live on all podcasting platforms for our customers.

We produced six podcast episodes for this project. Including an interview with Bruce Douglas, Director Business Development and Communications at Eurelectric.

An ad with the look and feel of the EV Charging campaign.
Six exemplary social media posts as part of the marketing campaign on EV charging for our customers in the electronics industry.
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